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Phase 2 Overview

Project Goals​

  1. Convert more sales on the site
  2. Incentivise repeat business
  3. Standardize operations for ALL locations

Goal #1: Boost Sales​

Funneling Traffic​

  1. SEO
  2. Direct-to-consumer Communications: Emails/Promotions/Newletter/Push Notifications
  3. Social Media

Making Sales​

  1. Easy-to-use Storefront
  2. Immediate ordering opportunity
  3. Incentivise with rewards/promotions

Goal #2: Incentivize Return Customers​

  1. New Rewards System
  2. Promotions/Rewards/Events/etc emails

Goal #3: Operate, Franchise, and Delegate​

  1. Give storefronts SUPER simple version of order views
  2. Same exact process for all locations.
  3. System walks users through processes
  4. Give robust backend stats view for all locations